Focus On Families. We'll Handle The Insurance.

Helping doulas, postpartum providers, and lactation professionals in the Bay Area and Northern California access insurance-supported care — without navigating the system alone.

Join the Network | SoCal Doulas — San Francisco & Northern California Provider Expansion

Now Expanding — San Francisco & Northern California

Focus On Families.
We'll Handle
The Insurance.

Helping doulas, postpartum providers, and lactation professionals in Northern California access insurance-supported care — without navigating the system alone.

You stay independent
Continue building your own practice and serving your own clients.
We handle the billing
Claims, follow-up, and insurance processing — managed in the background.
Medi-Cal access
Guidance through onboarding, paperwork, and Medi-Cal requirements.
Built by birth workers
For providers who understand the emotional labor of this work.

Who We Are

We're Not A Billing Company.
We're Birth Workers.

SoCal Doulas was built by doulas and birth professionals who became deeply experienced in navigating insurance systems because we saw how many providers were burning out trying to do everything alone.

We understand the emotional labor of birth work.

  • The late nights.
  • The unpaid hours.
  • The overwhelm of insurance paperwork.
  • The frustration of denied claims.
  • The fear of inconsistent income.

Our goal is simple: help birth workers continue doing the work they love while expanding access to care for more families.

This is not corporate healthcare. This is provider-centered support built by people who actually understand this work.

5,000+
Families supported across California
10+
Insurance plans accepted, including Medi-Cal
100%
Provider independence — you own your practice
1
State — now serving all of California, north to south

What We Offer

Everything You Need to
Practice Sustainably

01

Access to Insurance Contracts

Work under existing insurance contracts while completing onboarding and credentialing support — so you can start serving insured families sooner.

02

Maintain Your Independence

You remain an independent contractor, continuing to serve your own clients and build your own business — on your terms.

Your practice stays yours.
03

We Handle The Billing

Claims, submissions, follow-up, and insurance processing are handled behind the scenes so you can stay focused entirely on client care.

04

Predictable Monthly Payments

Providers receive structured monthly payouts while we manage the insurance process in the background. Consistent income. Less uncertainty.

05

Medi-Cal & PAVE Guidance

We walk providers through onboarding steps, Medi-Cal paperwork, and insurance-related requirements — so the process feels manageable, not overwhelming.

06

Community & Provider Support

Join a growing network of doulas and feeding professionals committed to collaborative, sustainable, mission-driven care across California.

Who This Is For

Ideal For
Providers Who Care

If you are passionate about serving families in Northern California and frustrated by the systems that get in the way — this was built for you.

  • Birth Doulas
  • Postpartum Doulas
  • Lactation Professionals
  • Feeding Specialists
  • Newer Providers Wanting Insurance Access
  • Experienced Providers Tired of Insurance Barriers
  • Providers Wanting Administrative Support
  • Birth Workers Passionate About Serving Medi-Cal Families

"You became a birth worker to support families — not to spend your evenings decoding EOBs and chasing denied claims."

— The mission behind SoCal Doulas

Provider types
Doulas · Lactation · Postpartum · Feeding
Service area
San Francisco, Bay Area, and all of Northern California
Experience required
Newer and experienced providers both welcome

The Process

How It Works

Four steps designed to reduce fear, remove barriers, and get you to what matters most — caring for families.

1

Apply To Join The Network

Submit your application through our provider interest form. We review applications thoughtfully and reach out personally.

2

Complete Onboarding & Insurance Support

We guide you through required paperwork, Medi-Cal onboarding steps, and insurance-related requirements at a manageable pace.

3

Begin Accepting Insurance-Supported Clients

Maintain your independence while serving clients through the SoCal Doulas network — your clients, your care, your practice.

4

We Handle The Administrative Work

Billing, claim follow-up, and insurance processing are managed in the background. You focus on care. We handle the rest.

Insurance Coverage

Plans We Work With
Across Northern California

We are contracted or actively pursuing contracts across every major Northern California region. Find your area below to see which plans are available to you and your clients.

San Francisco / Bay Area
  • San Francisco Health Plan
  • Kaiser Permanente Northern California
  • Health Net
Peninsula / Silicon Valley
  • Health Plan of San Mateo
  • Santa Clara Family Health Plan
  • Kaiser Permanente Northern California
  • Health Net
East Bay
  • Contra Costa Health Plan
  • Kaiser Permanente Northern California
  • Health Net
North Bay / Wine Country
  • Partnership HealthPlan of California
  • Kaiser Permanente Northern California
  • Health Net
Central Valley / Stockton Region
  • Health Plan of San Joaquin
  • Health Net
Central California (Pending Expansion)
  • Central California Alliance for Health
  • CalViva Health

Plans marked as pending are actively in contracting. Coverage and availability are updated regularly. Contact us to confirm your specific plan.

Early Applications Open

San Francisco &
Northern California

We are actively building our Northern California provider network and accepting early interest applications from doulas, postpartum professionals, and feeding specialists who want to grow sustainable, insurance-supported practices while remaining independent.

  • Families deserve access to care.
  • Providers deserve systems that support them.
  • That's what we're building together.
Apply — SF Provider Form
San Francisco & Bay Area
Actively building provider network — early applications open now
Peninsula & Silicon Valley
San Mateo, Santa Clara, and surrounding counties
East Bay
Contra Costa, Alameda, and surrounding communities
North Bay / Wine Country
Marin, Sonoma, Napa — Partnership HealthPlan coverage area
Independent Contractor Model
Your practice, your clients — with our infrastructure behind you
Newer Providers Welcome
No prior insurance billing experience required

Provider Questions

We Know You Have Questions.
Here Are The Answers.

Join Us

Birth Work Shouldn't
Require Burnout.

You deserve to spend more time supporting families and less time navigating insurance systems alone. Whether you're a birth doula, postpartum provider, or lactation professional, our goal is to help you build a more sustainable practice while expanding access to compassionate care for families across Northern California.

Join our San Francisco expansion waitlist and grow with us.